With “handmade” websites even small changes can cause problems and ruin the whole website. Therefore, anyone who wants to update the content must have at least a basic knowledge of HTML and CSS. But so that even “laymen” from marketing, sales, management etc. can maintain and control their company website or online store themselves, content management systems (CMS) have been developed.
They allow you to manage articles, edit texts and images, edit store products, control marketing activities and much more. Knowledge of HTML is not required for this, because all entries are made via a more or less comfortable user interface, which provides the “normal” computer user with suitable, intuitively usable tools. So, if those responsible for content are to be able to change their web content themselves without the detour via web designers, a content management system is indispensable. But setting up and customizing professional installations requires the expert hand of a specialist.
Which CMS is the right one?
There is a whole range of CM systems that differ to a greater or lesser extent. Relevant criteria for the decision for or against a CMS are, for example, the complexity, the creative customization options, the suitability for certain project types and website sizes, as well as the offer of additional modules for certain functions such as payment methods, image galleries, newsletter administration or similar. We have compiled the most important current systems for you here.
TYPO3 is probably the best known Open Source CMS. The program code is open to the public and anyone with the necessary expertise can create new layout templates, plug-ins and widgets. Beyond that there are many free function extensions. TYPO3 is very complex and can do much more than is required for most websites.
The advantages of TYPO3
- Since the system is very widely used, experts are easy to find
- The functionality can be expanded at will and is therefore very future-proof
- TYPO3 is constantly being developed and is always at the cutting edge of technology
- There are many developers who create and maintain layout templates, plugins and widgets
The disadvantages of TYOP3
- The settings for the underlying database require expert knowledge.
- The backend is complex and demanding. To customize it individually, good Internet knowledge and some experience are necessary.
In the beginning, WordPress was “just” a software with which you could quickly and easily create and maintain a blog. But with the increasing popularity of WordPress, the system was expanded and developed into a complete CMS. Thanks to new functions and templates, WordPress can now be used to create more extensive websites with a wealth of functions.
However, it is no longer as compact and light-footed as it used to be.
The advantages of WordPress
- Installation and setup are not as extensive as with TYPO3 The range of inexpensive design templates is very large, but always needs to be adapted and corrected. The function range can be extended simply with Widgets and Plugins
- WordPress offers good tools for search engine optimization (SEO).
The disadvantages of WordPress
- A particularly powerful database server is required for high visitor frequencies
- The quite frequent updates should be used with caution, because occasionally security holes can occur
- The administration area (backend) offers only limited setting options
OXID eSales / eShop
OXID eShop is a store software which is certified by the leading store evaluation service Trusted Shops. The most important criteria here are structure, processes and offered texts. OXID is a commercial open source software of the OXID eSales AG in Freiburg im Breisgau.
The advantages of OXID
- open source version
- The webshop offers a well thought-out, cleanly developed frontend
- Tools for customer acquisition and retention are already integrated
- The system is ready for operation after only a few adjustments
The disadvantages of OXID
- The number of available design templates is relatively small
- The backend requires some learning and could be more intuitive
As the name suggests, Shopware is also a store system. It is particularly suitable for theme worlds. With Shopware, the foundations for an atmospheric shopping experience can be built especially well.
The advantages of Shopware
- Maximum usability: Easy, intuitive operation and clear backend
- Easy, fast import of articles via CSV
- The community offers fast and effective free support
- Technologically up to date
- The templates can be easily customized thanks to good tutorials
- Fast commissioning
- Innovative functions
- Especially suitable for “Emotional Shopping
The disadvantages of Shopware
- High demands on the know-how in terms of service, administration and PHP knowledge
- Can become comparatively cost-intensive with increasing requirements
Magento saw the light of the digital world in 2008 as an open source project. From 2011-2015 Magento was a 100% subsidiary of Ebay. Magento is the most widely used pure store software worldwide. Currently, more than 200,000 developers worldwide are working on the project and its further development.
This store solution is more suitable for larger companies, because for small or medium-sized businesses the effort for this system is too high. A fast and uncomplicated setup of a functioning system is not possible compared to other store systems. In addition, the costs for an extensive Magento are very high. A cheaper variant is greatly reduced in its functional scope, so that alternative store systems may be the more suitable solution.
The advantages of Magento
Magento convinces with extensive functions, such as
- Google Analytics Integration
- RSS feed for new orders as well as for scarce stock
- extensive customizable reports
- Navigation by product criteria,
- Product comparison
- Product Reviews
- Interfaces to numerous payment providers
- Single Page Checkout
- extensive and customizable import and export functions
- clean URLs and individual metatags
- is scalable and multihop capable.
The disadvantages of Magento
- very high hardware requirements, also for the server on which the hosting is done. This results in comparatively higher hosting costs.
- highly complex and not so easy to use, requires much training
- Maintenance effort of the system is rather high